vodcasting goes commercial

I don’t own an iPod and wouldn’t know how to make a podcast or a vodcast, but I know that as a marketer I need to learn. It seems that the networks are thinking the same thing:

TPT ‘vodcasts’ up publicity, portability and viewing public

— reported by the Minneapolis St. Paul Business Journal

After broadcasting locally for nearly 50 years, TPT is expanding its reach and increasing its appeal to younger adults with a new technology: video podcasting.

Video podcasting is an automated method to download video files onto personal computers or digital portable media players, such as Apple Computer Inc.’s iPod. Owners of such devices can then play back the programs at their convenience.

TPT is an early adopter of the medium in the public-television world, but it’s also one of the first entities in Minnesota to use the technology.

While TPT’s primary goal is to use podcasting to expose more people to its content, executives say the tool also could help the organization expand its membership base and increase its funding pool. Several of TPT’s podcasts today prompt viewers to visit the organization’s Web site and show their support.


OK. I definitely need to learn this this year.

Dillard's at Pasadena Town Square to close

Pasadena Town Square braces for major change in retail mix
— reported by the Houston Business Journal

The largest department store in Pasadena Town Square Mall is scheduled to permanently shut its doors next month, signaling the beginning of what could be a wave of changes for the 24-year-old mall.

The 212,316-square-foot Dillard’s store will close on March 13, and 126 employees will be laid off, according to documents from the Texas Workforce Commission.

The 744,309-square-foot Pasadena Town Square Mall is currently 95 percent occupied, according to Houston-based real estate research firm O’Connor & Associates. Dillard’s owns the anchor space that it occupies there.


After the Dillard’s closure, Foley’s and Sears will be the only remaining anchor stores in the mall. But the future of the 122,576-square-foot Foley’s store is also in question.