Argentina Publishers Launch New Magazine for U.S. Hispanics
— from the Hispanic Marketing & Public Relations blog
Alma Magazine, a Spanish language publication, was created for the U.S. Hispanic market by CBA, a partnership that includes Editorial AtlÃ¡ntida, one of the most prestigious publishers in Argentina. Following several initial issues in 2005 and 2006, Alma Magazine publishers are poised for growth and hope to secure a strong position in the market.
Cover pages have featured Madonna, Andy Garcia, Tom Cruise, Penelope Cruz and Cameron Diaz. Content focuses on literary, cultural and political themes, as well as fashion, liquors, cars, and lifestyle. The February 2006 issue included articles on Google, Johnny Depp, Frank Sinatra, Evo Morales, and Khaled Al Masri. The October 2005 issue included articles on Penelope Cruz, Truman Capote, Samuel Huntington, Hugh Hefner, and Antonio Villaraigosa.
The magazineâ€™s circulation strategy is based on a proprietary database of 100,000 that allows the execution of a highly targeted controlled distribution plan aimed towards upscale socioeconomic U.S. Hispanic households. The majority, 80 percent, of the magazine distribution is by mail, certifiable by the U.S. Postal Service. The rest is distributed through business centers, offices, and events. Annual subscriptions cost $49 for 10 issues.
Publicitas LHM, with offices in Miami, New York, Dallas, and Los Angeles, is the national advertising sales arm of Alma. Publicitas is the U.S. Hispanic division of Publicitas Latin America (originally Charney/Palacios). For more information about the Magazine call 305- 416-6001 or visit Alma.