an intro corporate blogging

I’m a big fan of pointing you to others who know when I don’t. Mike’s Points covers Corporate Blogging 101 in a way that’s good enough to share.

  1. Have an internal blogging policy in place
  2. Choose the software or blogging service
  3. Plan the blog’s look
  4. Plan the contents, at least the initial ones.
  5. There should be strong collaboration between the corporate executive(s) blogging and the company’s public relations personnel
  6. Post at least twice a week
  7. Post for one or two months before aggressively promoting the blog

Of course, their post covers details.

Author: Paloma Cruz

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