I just heard about the Army’s new slogan: “Army Strong.”
The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis J. Harvey. He said “Army Strong” will be the centerpiece of a multimedia ad campaign to be launched Nov. 9, timed to coincide with Veterans Day weekend.
Hmmm… I guess the old one wasn’t working. It got my brother to join, so it was semi-effective.
