bars are the advertising hot-spot for affluent adults

According to Arbitron, 50% of adults (over the age of 21) have visited a bar in the last month. They further state that bar patrons are more likely to be early adopters of technology. The important part, I guess, is that 48% of bar patrons make more than $50K a year.

For more information on this, read Bar-based advertising is the Hot-Spot for Affluent Adults & Influential Consumers by

Author: Paloma Cruz

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