being a flack

Steve Rubel asks the question, “Is Flack a Bad Word?

I never liked the word, but I know that some have embraced it as a way to empower themselves and the profession. I don’t think that it really makes a difference, that it affects the way PR professionals are viewed.

What do you think?

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

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