SiteProNews has an article listing the pros of hiring a professional PR specialist or PR firm. Amongst the things included is a breakdown of fees at a PR firm:
- Interns/Junior Executives – bill at $75 / hour (Very little, if any professional experience)
- Account Executives – bill at $100 – $125 / hour (1-3 years of professional experience)
- Senior Account Executives – bill at $125 – $200 / hour (Multiple years of professional experience. Agency decision makers.)
It also includes a listing of major benefits:
- Proper Campaign Implementation
- Media Contacts
- Efficiency and Effectiveness
The most important piece of advice:
If you have the time, tools and talent to launch and maintain your own campaign, you should definitely do so. If not – there are a number of public relations/publicity firms, specialists and services out there. Research to find the one whose services and fees match your business plan. Once business owners, entrepreneurs, and inventors learn more about their options when it comes to launching a PR campaign — many find that they can’t afford NOT to have one.
Good info.
