brand your blog

Zen Habits gives tips on how to brand your blog in a recent article in Write to Done:

  1. First, figure out who your target audience is.
  2. Next, figure out what desires you’re going to be tapping into.
  3. Then figure out what message you’re going to send to them that will tap into specific desires.
  4. You need to be consistent about your message in everything you do.
  5. Finally, you need to repeat your message as much as possible to your target audience.

Stick to your message in everything you do, including:

  • title and subtitle of your blog
  • design
  • content
  • comments
  • off-blog comments
  • guest posts
  • emails, etc.

The most important tip of all: “all the branding in the world will not work if you don’t have amazing content to back it up.” Read the article, it’s very good.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

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