One of the things that has made it possible to be bedridden for the last week and keep my sanity is the stack of books next to my bed. Right now I’m working my way through “The Fall of Advertising & the Rise of PR” by Al Ries & Laura Ries.
I’d been to a workshop led by Laura Ries once, shortly after the book was published, but I never got around to reading the book. So far it’s a lot of info that I consider to be common sense. You build a brand using public relations and you defend a brand using advertising. Makes sense to me. Of course, to the average brand manager, common sense is using advertising to launch a brand.
It’s hard to be a true public relations professional. We know what we’re doing. And we know how to make what we do produce results. The problem is that, very often, it’s a slow build up and you can’t really count return on investment with immediacy. However, the results are often longer lasting than anything you can achieve with advertising.
I’m 3/4 of the way through with the book (which I checked out at my local library). I hope to finish this before my MRI tomorrow.
In the meantime, I’m feeling well enough to have brought a laptop to bed with me. I’m going to try to start blogging once again, or at least adding my comments to what other people are blogging. I’ve felt completely cut off. On with the reading…