don't quit your day job

Minipreneurs Test the Entrepreneurial Waters with Online Ventures
— reported by

Entrepreneurial projects can consume your life. No wonder so many people with limited time and funds defer their dreams of starting a business. But with the help of online technologies, millions of people are keeping their day jobs while trying entrepreneurship as minipreneurs.

As defined by, a firm that tracks and analyzes consumer trends, minipreneurs are a “vast army” of consumers-turned-entrepreneurs operating minibusinesses, often as part-time ventures, with the aim of experimenting with entrepreneurship and making extra cash.


According to, several factors have converged to cause a boom in minipreneurial ventures. The most prominent include the Internet-enabled global marketplace, making niche markets profitable, and a highly developed “network of intermediaries, tools, resources and processes.”

Included in this “ecosystem,” as terms it, are open-source software; free or inexpensive Web hosting systems; Google Talk, Skype and other free telephony systems; inexpensive Internet advertising and bartered ads; PayPal and other online payment systems; and product-selling services, such as for on-demand publishing and for peddling mugs, T-shirts and other items.


Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

Leave a Reply