In true blogosphere networking, I found an article by General Motors’ Bob Lutz advocating corporate blogging in the online version of Information Week through a post on the Business Week Online’s Blogspotting. (Did that make sense to you?) Here’s the good stuff (in my opinion):
The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest. Anyone who has read our blog sees the real deal, as produced by us and not polished by several layers of trained communications pros.
Another aspect that helps keep things real is the wealth of comments posted by readers and other bloggers. We don’t filter out negative comments, complaints, or hate mail. All we do is screen for spam and posts from crackpots using language that most people would find offensive.
