From Fast Company, a list of blogs to watch and read for green news:
Think you’re seeing “green” everywhere, even advertising? You’re right. Greenvertising is on the rise, according to ClickZ.
If you feel like you’ve been seeing a lot more green-themed advertising lately, you’re not alone. Over the past quarter, green advertising — greenvertising — buys have seen a surge both online and off-. What’s green? What’s driving the demand? What are the considerations? Where online should green campaigns be run? There’s a lot going on out there.
They give a list of niche green sites that sell advertising:
- Lime’s Green Ad Network(newly launched)
- Environmental News Network
- National Geographic Society’s The Green Guide
- SustainLane
- TreeHugger.com
- Care2.com
The trend includes computer companies, with Dell announcing an initiative to make themselves the “greenest tech company on the planet.” This initiative will affect Dell suppliers as well as benefiting the consumers.
Resources:
- Buying Greenvertising, from Clickz
- Dell Aims to be the Greenest Tech Company, by Green Wombat
