HEB opens latino-oriented store

As reported by Hispanic Business:

The store, called Mi Tienda or “my store,” opened in Pasadena on Wednesday. It’s a 63,000-square-foot remodeled store featuring Mexican decor like papel picado, talavera tile, and food appealing to Hispanics. It also has a large patio for dining and entertainment.

The store features 20 varieties of aguas frescas and a restaurant serving Mexican and Cuban-style foods, as well as a carniceria, panaderia, pescaderia and cremeria (or meat market, bakery, fish market and dairy store).

Employees wear nametags that include their birthplaces, and managers wear traditional guayaberas.

I’ve driven by this store a few times. It’s packed to the rafters. No parking available. Lots of people.

I think I’ll wait until the hype dies down a little to visit the inside.

Author: Paloma Cruz

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