The Hispanic Marketing & Public Relations weblog gives us four tips on reaching this market:
- Speak to them in their language
- Give them culturally relevant content, without stereotyping them
- Recognize reggaetón’s rapidly growing popularity, but do not surround your entire marketing campaign around it
- Look towards the future: give your marketing crossover appeal
You should bookmark that blog, if you haven’t already. They provide some very good tips and information.
I’m glad you like the website and article written by Natalie Borden on Hispanic youth. Thanks!