how to reach young Hispanic consumers

The Hispanic Marketing & Public Relations weblog gives us four tips on reaching this market:

  1. Speak to them in their language
  2. Give them culturally relevant content, without stereotyping them
  3. Recognize reggaetón’s rapidly growing popularity, but do not surround your entire marketing campaign around it
  4. Look towards the future: give your marketing crossover appeal

You should bookmark that blog, if you haven’t already. They provide some very good tips and information.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

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