That’s the topic of a workshop being held by the American Marketing Association (Houston Chapter) on February 8th.
Bob Pritchard will discuss combating the perception of marketingâ€™s decreased effectiveness and increasing commoditization. Specifically, Mr. Pritchard will explore:
- Why have marketers lost their influence in corporate America to financial people, despite marketers being responsible for driving companies growth, profit, and success?
- What marketing activities are effective given the rapid growth of global commoditization?
- Why is the majority of measuring performance not measured?
Bob Pritchardâ€™s International clients include Citicorp, BMW, General Mills, and Anheuser Busch. Two super successful programs were the 16-country, five-continent, multimillion dollar lifestyle project for The Coca-Cola Company and the â€œGoosebumpsâ€ promotion for Frito Layâ€™s Smiths Division, credited with increasing sales by $115 million. Bob Pritchard was named International Marketer of the Year in 1998 by a global committee of Marketing Directors and Agency Heads.
The when & where:
February 8, 2006
The Junior League of Houston
1811 Briar Oaks Lane
11:45 a.m. – 12:00 p.m. Registration and Networking
12:00 p.m. – 1:15 p.m. Speaker and Lunch