La Paletera grows

Two more La Paletera stores slated for Houston area
— reported by the Houston Business Journal

La Paletera, a fresh fruit treat concept that is expanding across Texas, has signed two additional franchise agreements in the Houston area.

The new agreements will bring to the number of La Paletera stores that are open or planning to open to 14.

The new locations will be in Sugar Land and Pasadena and are expected to open within the next six months, according to Keith Hudson, president of Houston-based Seaboard Franchise Services Co., which operates La Paletera franchises in the Houston area.

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