- Blog posts: Older posts bring traffic. “Those older posts are not permanently lost either. Indexed by search engines, linked by other blogs and traditional websites, and often browsed by blog visitors, older posts continue to work long after they have scrolled off the blog home page.Older posts are like a good gift that keeps on giving.”
- Why a blog and an e-newsletter? “Why do I do both? Because it’s easier to post my thoughts over time and then send them out every few months to my distribution list… many of those on this list do not follow blogs at this point.”