magic i's

From Katya’s Non-profit Marketing Blog, The magic three “i”s of nonprofit marketing:

  1. INSPIRATION: to touch people, help them envision the amazing
    possibilities they can be part of.  It’s about what they can achieve,
    not what you need.
  2. IMPACT: to compel people to action, show them the tangible difference they can make in the real world.
  3. INTIMACY: to close the deal, make it personal.  Or get a messager they know and love.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

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