Marketing to women is something that you should consider essential to your business, fi you don’t already. This article by Click Z covers some of the reasons why. “Right now, women account for over 50 percent of all stock ownership in the U.S. By 2010, they’ll boast half the country’s private wealth — roughly $14 trillion. They control $7 trillion in consumer and business spending. They’re the primary purchasers of consumer electronic equipment. Businesses owned by them employ more people than the Fortune 500 companies in the U.S.”
Did you know that Christian merchandise is a hot-sell item? According to recent reports, “one of the fastest-growing business sectors in the country is Christian merchandise.” And, by the way, “The trend is making itself known in Houston.” There’s a market I had not considered.
- Marketing to Women: More Than a Media Buy, by ClickZ.
- Christian merchandise business booming, by KHOU.com.