new campaign targets Hispanic market

Dove Body Wash Introduces New National Campaign

Dove Body Wash, a Unilever brand, is launching a new national campaign today aimed towards Latina consumers with an innovative partnership between Univision Networks and well-known Latina celebrity, Giselle Blondet.

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Starting July 11, Giselle Blondet joins an elite group of celebrities who lend their images and work with corporations developing an emotional connection between Latina consumers and a new beauty product. She will star in a series of vignettes that show how a Dove shower experience can help busy Latinas reconnect with themselves so they can feel refreshed, energized and ready to take on any responsibility – work, family or more.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook).

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