new campaign targets Hispanic market

Dove Body Wash Introduces New National Campaign

Dove Body Wash, a Unilever brand, is launching a new national campaign today aimed towards Latina consumers with an innovative partnership between Univision Networks and well-known Latina celebrity, Giselle Blondet.


Starting July 11, Giselle Blondet joins an elite group of celebrities who lend their images and work with corporations developing an emotional connection between Latina consumers and a new beauty product. She will star in a series of vignettes that show how a Dove shower experience can help busy Latinas reconnect with themselves so they can feel refreshed, energized and ready to take on any responsibility – work, family or more.

Author: Paloma Cruz

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