new media outlet

For those of you who have been paying attention, the WB and UPN are merging to form CW, a new network. In Houston, UPN doesn’t have a news program, but the WB does. It airs at 9 p.m. and the reporters are… well, I digress. I wonder what the new network will mean to news coverage?

From the AP:

UPN, WB to combine to form new network

Two small, long-struggling television networks —
UPN and The WB — will shut down this fall and programming from both
will be used to launch a new network aimed mainly at young and
minority viewers.

The new network will be called The CW — “C” for CBS Corp. and
“W” for Warner Bros. — each of which will own half of the new
entity and contribute programs, assets and executives to the

Tribune Co., a Chicago-based media company, will relinquish its
22.5 percent stake in The WB in exchange for a 10-year affiliation
deal to carry the new network on 16 of its stations. The rest of
The WB was owned by Time Warner Inc., parent of Warner Bros.


The CW will air 30 hours of programming, seven days a week,
following the model of The WB. Six nights of prime time shows will
air Monday through Friday 8-10pm and Sundays 7-10pm. There will
also be shows on weekday and Sunday afternoons, and five hours of
children’s programs on Saturday morning.


Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

Leave a Reply