Growing Latino market drives targeted coffeehouse
Entrepreneurs are looking past mom-and-pop ethnic stores, building slicker franchises to meet demand
— by The Associated Press

The stainless steel counters and tidy shelves filled with bagged coffee beans at Panaderia Taza are standard coffeehouse decor, but the pastry case isn’t filled with muffins and scones.

It’s lined with conchas, Mexican sweet breads, and empanadas, triangle-shaped crust filled with fruit or custard. And the coffee is Mexican brand Cafe Combate.

Panaderia Taza is a coffeehouse targeted specifically at Hispanics, a market growing so rapidly here and elsewhere in the United States that the bakery’s owners plan to franchise it soon.


I don’t know about a new trend, but I do know that one of my favorite things to do is to go to the local panadería to pick up a bag of sweet bread on Sunday morning. (Not that I can do that now.) Then I might go to the carnicería, because they have the best tamales, and get two dozen for my Dad.

Sundays are good.

Author: Paloma Cruz

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