PR posts to note

Creating Wikipedia Articles, from MicroPersuasion. “Should PR professionals create Wikipedia entries for their clients? I agree with Joe Brockmeir at ZDNet. If we behave, stick to just the facts and let the community decide our fates (like we have a choice!) then we can play in the sandbox.

Happy customers blog, too, writes Shel Holtz. “Does it mean there’s no role for PR? As Todd Cochrane suggested on Geek News Central, does’t this just mean companies should can their PR staffs and encourage—or even pay—more Rob Safutos to blog about the company? Not on your life. In addition to the things the PR professionals do that are behind the scenes, communicators can provide support to these bloggers and use the blogs’ contents to reinforce other communication efforts.

Caro Consulting advises Get Local – Reach Out to Your Community. “Okay, it’s time to define the target market. Who are they? Where do they live? What is their income? How old are they? Next, determine the best way to reach this audience. Marketing 101, right?

Elizabeth Albrycht writes about Blog Guilt and her decision not to include info about a PR professional in need of a liver transplant. “No one has called me out on this, but I am feeling the blog peer pressure all the same; the first time I have ever felt it this strongly. So, now I have posted, while transparently acknowledging my discomfort. And still, my intellectual side is coldly analyzing and throwing out thoughts at me about how this is an example of the effect of blogging on people, communities, etc. I just don’t know what else to say [she writes with a sigh, and closes out the post].” I should not that I didn’t include this info in this blog either.

InfoWorld reports that Tag mania sweeps the Web — Tag-enabled applications open the door to new opportunities for information management. “Dynamically self-updating collections shift information management into a higher gear, but it’s the social dimension of tagging that really kicks things into overdrive. At InfoWorld, for example, we’ve been tagging the stories we publish. In a progress report on the experiment, I showed how it’s not only helping InfoWorld editors to work collaboratively toward a common vocabulary, but it’s also enlisting readers to enrich and refine that vocabulary.” (Story found via MicroPersuasion.)

Measuring the Blogosphere and Beyond, from DMNews. “According to research from Burson-Marsteller, 31 percent of online public opinion leaders have blogs. The newsmaking process has become a collaborative process between the media and publics. Audiences who follow events through traditional and alternative channels, and sift piles of information to unravel a story, are replacing those who receive news only from well-known media outlets.” (Found the story via MicroPersuasion.)

Jeremy Pepper broaches the question What’s a blog supposed to be?A blog is a person’s or corporation’s own personal work – if you want to post partial feeds, go for it. If you want to post long posts and commentary, go for it. If you want to be part of the herd, and do what every one else says to do – SEO optimization, link farming, name dropping, short posts, – go for it. It’s the blogosphere, do whatever you want.

It’s not about spin or fluffery or trying to trick anybody. It’s about properly communicating what is real and true in a way that has meaning to people,” writes John Wagner in his post Spin, Messaging, Fluff And Transparency. “But good PR people know that any communications vehicle — blog, news release, whatever — that won’t hold up to scrutiny is a waste of time. Especially in today’s world, where people reject the false or the overstated.

PR Journal talks about Lost Voices and professional writing. “Somewhere in our struggle for the concrete and the objective we have lost our voices. We merely turn out standard press releases, focusing exlusively on facts. Facts are essential, but facts alone do not make good writing. Facts, expressed by a caring voice guiding through the clutter, introducing a new invention, inviting to an annual dinner do.

Author: Paloma Cruz

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