Yes, I actually agree with something Seth Godin published on his blog. Go read his rant on PR vs. publicity, it makes sense.
A publicity firm will tell you stories of how they got a client ink. A PR firm will talk about storytelling and being remarkable and spreading the word.
Wow. I have tried to explain to people how media relations is just part of PR, not the end-all, be-all, but this does a better job. Thanks.