press releases are popular

Information Week announces:

Press Releases Are More Popular Than Reported News, Says Study
Also, knowledge workers fail to find what they’re looking for in Internet searches 30% of the time.

The article goes on to include:

Internet searches fail 30% of the time, people are spending more time searching for information online, and press releases have surpassed trade journals as the leading source of information for knowledge workers.

After months and months of online debate over the imminent death of the press release, this little bit of news was… news. Nice to know that the long hours I put in crafting well-written, targeted press releases has a secondary success.

Author: Paloma Cruz

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