Rumbo changes business structure

Rumbo announces new structure, personnel for newspapers
— reported by the Houston Chronicle

The Spanish-language Rumbo newspapers in San Antonio, Houston and the Rio Grande Valley have announced new personnel and distribution changes.

The newspapers are available free to readers in all three markets effective today. Previously, the newspapers cost a quarter.

Rumbo also is doubling its number of distribution points and providing free home delivery. The company is increasing its Houston distribution to 230,000 copies weekly and its San Antonio distribution to 120,000 weekly. The Valley edition will have a distribution of 60,000.

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The PR pro in me wants to know: will this mean increased opportunities for stories?

Author: Paloma Cruz

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