Southern telephone company targeting Hispanics

BellSouth targets Hispanics with ad campaign in Spanish
— reported by Triangle Business Journal

BellSouth on Thursday announced plans to launch a new Southeast advertising campaign – in Spanish.

The Atlanta-based telecommunications firm, which employs 750 in the Triangle, is using the new campaign to target a rapidly expanding Hispanic population in North Carolina and other Southeastern states, company officials say.

[snip]

North Carolina’s Hispanic population had an estimated economic impact of about $9.2 billion in 2005, according to a recent study conducted by the University of North Carolina at Chapel Hill. That figure is expected to nearly double by 2009.

At more than 600,913 people, North Carolina’s Hispanic population accounts for about 7 percent of the state’s total.

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