Spanish as a marketing opportunity

Reasons why, if you aren’t doing it already, you should start targetting Hispanic consumers:

DMA ‘Reaching The US Hispanic Market’ Report
— reported by Hispanic Ad

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“With more than 49 million Americans of Hispanic descent, the United States is now the world’s fifth-largest Spanish-speaking country,” said Anna Chernis, senior research manager, DMA. “Census projections indicate that in 30 years, more than 25 percent of the American population will be of Hispanic descent. The report includes the most recent data on the Hispanic market to help direct marketers make the best of new opportunities in this growing market segment.”

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Author: Paloma Cruz

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