NYC’s Primetime Likes Spanish?
— reported by HispanicAd
In an astonishing television ratings upset, it has emerged that a Spanish-language TV program is New Yorkâ€™s third highest rated prime time show on commercial television regardless of language. â€œLa Madrastraâ€ (The Stepmother), a first-run novela on Univisionâ€™s WXTV Channel 41 was New Yorkâ€™s third highest rated prime time TV program out of 27 prime time programs seen between 8 pm and 11 pm on New Yorkâ€™s nine commercial TV stations last night, Thursday, August 4. That means that â€œLa Madrastraâ€ was watched by more viewers in key audience categories â€“ including the broadest measure of viewership — than TV powerhouses such as NBCâ€™s â€œLaw & Orderâ€ and ABCâ€™s â€œHooking Up.â€ â€œLa Madrastraâ€ is broadcast from 9 pm to 10 pm weekdays on Spanish-language Univision 41 (WXTV). â€œLa Madrastraâ€ trailed only CBSâ€™ â€œCSIâ€ and â€œWithout a Traceâ€ in yesterdayâ€™s ratings race.
Welcome to the new world order people. The Hispanic consumer is now one of the most highly-coveted market out there. Advertisers, entertainers and corporations have finally realized that we in fact have money and spend it. And our numbers are growing.