the four P's

Anyone who’s taken a marketing class knows what the four P’s of marketing are (also known as the marketing mix):

  • Product
  • Price
  • Place (Distribution)
  • Promotion

Steve Rubel gives us The Four P’s of Blog Marketing:

  • Passionate – Write about issues that are near and dear to your heart
  • Purposeful – Make sure you keep the end in mind; why are you blogging?
  • Present – Keep an eye on what’s topical today
  • Positional – Take a stand on an issue and follow it

I’d like to add a backup P: patience. No successful blog was built overnight.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

Leave a Reply