If you are trying to attract readers you need to know what The Two Most Important Words in Blogging are:
- you
- because
Why?
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When it comes to writing engaging content, “you†is the most powerful word in the English language, because people are ultimately interested in fulfilling their own needs. It may sound harsh, but the fact is your readers won’t start to actually care about you at all until you’ve repeatedly offered them exceptional value with your blog.
[snip]
One of the most important characteristics of compelling, persuasive content is specificity. The more specific you are, the more credible your points, arguments or sales pitch.
[snip]
