things your company blog needs

The Marketing Profs Daily Fix Blog has “Ten Elements Every Company Blog Should Have” which lists the essential elements your blog needs:

  1. A strategy
  2. A dedicated group of bloggers
  3. A posting schedule
  4. A comment policy
  5. An ‘about us’ section
  6. Pictures and bios for every blogger
  7. A blogroll with non company links
  8. RSS subscriber buttons
  9. A section for Recent Comments
  10. A personal touch

I agree with all of them, even though I actually have very few in mine. Need to aspire to do better.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

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