tips for word of mouth

In online marketing, creating a successful viral campaign can mean the difference between having a marketing effort pay off, or not. recently ran a story about “How-To: Making Viral Campaigns Happen” with some ideas on making it work.

  1. Take off your corporate marketing-speak hat
  2. Identify and make friends with influentials
  3. Make it easy to spread the word
  4. Start with the Big Idea
  5. Be responsible

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter ( and (Facebook).

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