tips for word of mouth

In online marketing, creating a successful viral campaign can mean the difference between having a marketing effort pay off, or not. HispanicAd.com recently ran a story about “How-To: Making Viral Campaigns Happen” with some ideas on making it work.

1. Take off your corporate marketing-speak hat
2. Identify and make friends with influentials
3. Make it easy to spread the word
4. Start with the Big Idea
5. Be responsible

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook). View all posts by Paloma Cruz