tips on building your expert platform

Cathy Stucker provides some excellent tips on Building Your Expert Platform.

If you want to market yourself as an expert–author, coach, consultant or information product producer–you need a platform. “Platform” is simply the current buzzword for being visible and having an audience.

Elements of a platform:

  • Speaking engagements
  • A newspaper or magazine column
  • Internet presence, including a web site or blog
  • Online social media presence (e.g., Facebook, Twitter, Digg and other social sites)
  • A mailing list (online and/or offline)
  • Media exposure through your own television or radio program, a recurring segment on a show or many guest appearances on a variety of shows
  • A high-profile job or political position
  • Prominence in professional organizations (e.g., board member)

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