tips on how to build an email program from scratch

Presented by, “How To Build An E-mail Program” has some very good tips for someone starting from the beginning:

  1. Understand audience needs and preferences.
  2. Develop content to meet audience needs.
  3. Publish your content. Post your content on your Web site.
  4. Promote your program.
  5. Analyze your results.

There’s more detail, of course, so read the whole thing.

Author: Paloma Cruz

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