web site loading time impacts sales

“A company’s business performance suffers when its Web page takes longer than five seconds to load, according to the study” which was reported in the Houston Business Journal. I knew that the performance of a Web site impacts sales, interesting to see it in numbers.

A company’s business performance suffers when its Web page takes longer than five seconds to load, according to the study. An additional delay of even one second can result in a loss of 7 percent of customers, an 11 percent decline in page views and a 16 percent drop in customer satisfaction, the study found.

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Author: Paloma Cruz

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