what marketers need to know about marketing in a web 2.0 world

The Wall Street Journal gives marketers a primer on how to use social media to reach their customers:

  • Don’t just talk at consumers — work with them throughout the marketing process.
  • Give consumers a reason to participate.
  • Listen to — and join — the conversation outside your site.
  • Resist the temptation to sell, sell, sell.
  • Don’t control, let it go.
  • Find a ‘marketing technopologist.’
  • Embrace experimentation.

Author: Paloma Cruz

Find out more about Paloma Cruz through the About page. Connect with her on Twitter (www.twitter.com/palomacruz) and (Facebook).

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