In a recent post, Shel Holtz discusses a controversy in Kansas City over their (total of $2 million) contracts with 4 PR companies. Councilwoman Becky Nace thinks there could be a better use for that money.
The controversy, from Shel’s perspective, centers around one weakness:
The problem is with a public relations industry that has been unable to educate people like her about the value PR can bring to an organization, institution, even a city. (Even the local newspaperâ€”usually one of the first to slam PRâ€”found there was worth in the agenciesâ€™ efforts.) Thatâ€™s why I concluded, â€œWe in the PR profession need to do a better job of spotlighting the positive work we do that is so much more than the what the public perceives: spinmeisters trying to get the public to drink our clientsâ€™ Kool-Aid.â€
So my question is: how do we resolve this?