Yahoo, Telemundo combine for Spanish-language services
— reported by the Silicon Valley/San Jose Business Journal
[snip]
Under the terms of the agreement, the two companies will merge staff and share advertising revenue, but neither will make any equity investment in the other.
Yahoo said the move will let advertisers more easily reach Hispanics in the United States, an estimated audience of more than 11.5 million people.
Yahoo Telemundo will include content offerings tailored to first, second and third generation Hispanics through Spanish-language, bilingual and English-language content sections.
[snip]
Related stories:
- Yahoo! en espanol gives soccer fans new Spanish language voice (found on Hispanic Marketing & Public Relations weblog and podcast)
- Yahoo and Telemundo Tie Up for Spanish Site (reported by ClickZ Network)
